Weekend Scene Ad Rates

 Weekend Scene Ad Rates: PDF
 
 Weekend Scene Outline
 Ad Rates
 Color Ad Rates
 Ads material transaction note

Weekend Scene Outline
Publication Outline
Distribution Date:Every Fridays (except for irregular holidays including year-end)
Circulation:About 12,000 copiesDistribution points:About 150 places in metropolitan area (see the attached paper for details)
Format:8-page pullout supplementAd application Deadline:10 days prior to the insertion date. (2 weeks prior for full-color ads)
Transcript deadline:1 week prior to the insertion date. (10 days prior for full-color ads)
Note
Sharing the same content with a part of the Japan Times article
All the paid advertisement on Weekend Scene will be placed on The Japan Times of the same Friday editionfor no extra change
Contents(scheduled)
Restaurants and shops
Movie and event information
Satellite broadcast listings
Information on places of interestto non-Japanese (such as antique and souvenir shops, hospitals, beauty parlors, etc.)
Community classified ads
Introduction to major tourist spots
Target
2.05 million non-Japanese residents in Japan
8.30 million tourists
3,300 foreign-affiliated companies
20,680Japanese companies with subsidiaries abroad
Embassies from 126 countries
Senior government officials in Japanand abroad
Opinion leaders in Japan and abroad
Weekend Scene Layout (Sample)

P1

P2

P3

P4

P5

P6

P7

P8
Special advertisement features
The Japan Times offers special advertisement features combining the advertisement and the publicity article accordingto your budget. Feel free to consult our sales person.
Weekend Scene Distribution points
Tourist Information Centers: International Tourist Bureau(Narita Airport, Yurakucho),JR East Foreign Tourists Information Center (Narita Airport 1, 2)・Tokyo Tourist InformationCenter(Metropolitan Office, Keisei-Ueno Sta., Haneda Airport), Yokohama Convention Bureau(Sakuragi-cho Sta, Yokohama Sta., Shin-Yokohama Sta..)Kanagawa Tourism Board, Asakusa Cultural Tourist Center, Yamashita Park Information Center, T-CAT, Shinjuku Odakyu Information Center, Akiba Info
Transportation points: Hato-bus Information Center, Yurikamome (Shinbashi Sta., Odaiba Kaihin Koen Sta., Kokusai-Kaigijo-Seimon Sta.), Tokyo Cruise Ship(Asakusa dock) ,Yokohama Royal Wing, Excel Koku
Hotels: Imperial Hotel, Grand Hyatt Tokyo, Royal Park Hotel, Marunouchi Hotel, Cerulean Tower Hotel, Yokohama Bay Sheraton, Westin HotelTokyo, Park Hotel Tokyo,Tokyo Dome Hotel, Hotel Okura Tokyo, Hotel Seiyo, Ginza Capital Hotel, Shinjuku Prince Hotel, Shinagawa Prince Hotel, Shiba Park Hotel, Keio Plaza Hotel, Royal Park Shidome Tower, ANA Inter-continental Hotel, Pan Pacific Yokohama, Yokohama Royal Park Hotel, Inter-continental; Hotel, Hotel Sunroute ASAKUSA, J&F Hotel, Sakura House, Khaosan Tokyo
Bars/Restaurants/Shops: AUX BACCHANALES(Ginza,Takanawa)Tully's (Kamiya-cho, Akasaka Twin Tower, Tennozu Isle), TGI Fridays(Sakuragi-cho), Cafe La Boheme (Ginza, Shirogane), Zest Cantina(Ebisu, Roppongi), Hard Rock Cafe(Roppongi, Yokohama), Grand Central Oyster Bar(Shinagawa), Marunouchi cafe, Zipang (Caretta Shiodome, Akasaka), AGAVE, Alux, mu-mu (Nishi-shinjuku), TABLEAUX, La JOLLA, Maharaja(Marunouchi), Ben's cafe, ARMS, Burger 5, As Classics Diner, COHIBA ATMOSHERE KASUMICHO, Elio Locanda Italiana, BLUE CORN CAFE, BRASSERIE LA CLASS, LAOX (Akihabara Duty Free Main Store.), Akky International (Akihabara 1, 2), Takarada Musen(Akihabara ),National Azabu Supermarket (Hiroo), Ikspiari (Maihama), Silk (Azabu),Fuji-Torii (Harajuku), Azabu Interior (Kamiya-cho), Maruzen(Marunouchi),Yokohama Akarenga
Embassies and U.S.military base in Japan: U.S. Embassy, Embassy of Italy, Embassy of Portugal, Embassy of Micronesia, Embassy of Canada , ACCJ, U.S. Navy Yokosuka Base, Yokota Air Base, U.S. Army Base Camp Zama


Advertisement Rastes for Front and Back pages


Placement


Type


Size  

One insertion
(1回単価)
Without the week
specification
Front
1/3
H 17.0cm x W 8 col. (38.4 cm)
¥816,000
¥550,000
Front
1/4
H 12.5cm x W 8 col. (38.4 cm)
¥600,000
¥450,000
Front
1/8
H 12.5cm x W 4 col. (19.0 cm)
¥300,000
¥250,000
Back
1/4
H 12.5cm x W 8 col. (38.4 cm)
¥600,000
¥400,000
Back
1/8
H 12.5cm x W 4 col. (19.0 cm)
¥300,000
¥200,000
Back
1/16
H 12.5cm x W 2 col. (9.2 cm)
¥150,000
¥100,000
Front
Dog ear
H 4.0cm x W 8.5cm
¥65,000
¥40,000
Front
Dog ear
Both ears
¥100,000
¥70,000
Area Guide Page Rates(P2~P3) *¥4,500 per 1 cm H x 1 col W .


Size(sample)


One insertion
Contract for over
3 months
(every week)
Contract for over
6 months
(every week)
H 3cm x W 2 col. (9.2 cm)
¥27,000
¥24,000
¥21,000
H 5cm x W 2 col. (9.2 cm)
¥45,000
¥40,000
¥35,000
H 7cm x W 2 col. (9.2 cm)
¥63,000
¥56,000
¥49,000
H 5cm x W 4 col. (19.0 cm)
¥90,000
¥80,000
¥70,000
H 10cm x W 4 col. (19.0 cm)
¥180,000
¥160,000
¥140,000
H 12.5cm x W 4 col. (19.0 cm)
¥225,000
¥200,000
¥175,000
Note
  • Above rate does not include consumption tax (5%) or data production fee.
  • Due to editorial reasons, distribution date may change without prior notice.
  • Minimun size ad for guide area page is height 3 cm x 2 col; max is height 12.5 cm x 4 col.
  • Stores that sign contracts for 3 months or more and that are located within existing maps will be added to the maps.
  • Width for area guide page ads are either by 2 col. (9.2 cm) or 4 col. (19 cm) only.
  • Ad production fee is 15% additional for regular ads, and 50% additional for article-style ads.


Color Ad Rates
Color Surcharge Rates:
Full Color         Over 1/2 page to 1 page . . . . . . . . . ¥1,200,000 additional charge
Over 1/4 page to 1/2 page. . . . . . . . . . . ¥800,000 additional charge
Up to 1/4 page. . . . . . . . . . . ¥700,000 additional charge
Pullout supplement limited color charge
(Color printed only on pullout supplement and not on the regular Japan Times Friday edition)
Full Color            Oover 1/2 page to 1 page. . . . . . . . . . . ¥200,000 additional charge
Over 1/4 page to 1/2 page. . . . . . . . . . . ¥150,000 additional charge
Up to 1/4 page. . . . . . . . . . . ¥100,000 additional charge
Note
  • Both Black-and-white data and color data are required to be provided to the Japan Times in case of the pullout limited color printing.
  • Minimum size for a color ad is 1/8 page.
  • The above prices do not include production fees or consumption tax.


Ads material transaction note
Please take the following into account when sending advertising data to The Japan Times.
  • Format Style: EPS only
  • Layout soft: Adobe Illustrator version 8.0 ~ CS
  • Font data: All of fonts in ads copy must be outlined
  • Logo, photo, or other images:
  • Must be saved as EPS format and embedded.
  • Resolution is between 200 to 300 pixels/inch
  • Screen line is 85/inch
  • B/W: Saved as Gray Scale mode & 8 bits style
  • Color: Made and saved as CMYK mode & 8 bits style. RGB type is not acceptable to out layout systems, so please do not use it. Please attach the 6 color samples.
  • Please send by E-mail to nyuko@japantimes.co.jp or by MO (230MB format for Macintosh) or CD via curier, hand delivery or other way.
    When submitted to Ad data to us, please make sure that an ad copy file and photo or logo image file are saved as same folder/MO. Proof file also included a data folder is preferable.


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