In Sakaiminato, Tottori Prefecture, an entire street is dedicated to Japanese spirits, monsters and ghouls — a sign that the overall region is rich in spine-tingling tourist draws.
LIFE / Travel
Feb 22, 2025
Shimane and Tottori to bewitch tourists with supernatural charms
The two prefectures are leaning on spooky folklore to draw more travelers.
While Japan deals with so-called overtourism, the rest of the world is just getting back to pre-pandemic levels of visits from international travelers.
LIFE / Travel
Jan 24, 2025
Global tourism is back to pre-COVID highs
Global tourism generated nearly $1.6 trillion (about ¥250 trillion) in 2024, about 3% more than the previous year and 4% more than in 2019.
For some time away from Tokyo's suffocating urban sameness, Yamagata Prefecture is home to a soothing array of natural abundance.
LIFE / Travel
Jan 18, 2025
For tourists in search of seasonal sights, Yamagata makes its case
Japan’s much-lauded four seasons aren’t felt as much in Tokyo as they are in the full, rural vistas of Yamagata Prefecture.
Scheduled to welcome its first guests in early 2025, the Waldorf Astoria Osaka is just one of many luxury hotel openings Japan has seen in recent months.
LIFE / Travel
Jan 4, 2025
Japan’s ‘quiet revolution’ of luxury travel nears fruition
“The Japanese luxury travel scene has undergone quite the metamorphosis over the past decade,” says one industry insider.
Tonoike Sake Brewery has been gearing their brewery toward tourism since the late 1980s, attempting to lure tourists to the town of Mashiko.
LIFE / Travel
Jan 3, 2025
Traveling for sake's sake: The emergence of brewery tourism in Japan
While sake consumption has declined in Japan, breweries across the nation are taking advantage of a rise in overseas interest to promote themselves as tourist destinations.
At each shrine and temple, priests create festive, decorative go-shuin stamps, and you can collect the marks of all seven of the lucky gods on one piece of paper (called a shikishi) to serve as a good-luck talisman.
LIFE / Travel
Dec 27, 2024
Start the new year not with one temple visit, but seven
The seven lucky gods pilgrimage is a less hurried alternative to the often-crowded first temple or shrine visit of the year.
Visitors to Kyoto walk along a street near Kiyomizu Temple in April. A popular tourist spot, Kyoto has seen what locals feel to be an overwhelming amount of tourists in 2024.
LIFE / Travel / Longform
Dec 23, 2024
Is Japan ready for 60 million tourists?
Inbound tourism to Japan reached a record high in 2024, but managing the crowds and ensuring sustainability remain a challenge.

Longform

Wealthier women in the prewar era had been the targets of various media-related health campaigns that mistakenly encouraged them to avoid everything from riding bicycles to reading novels when their monthly cycles came around.
Menstruation in Japan: Breaking the silence, slowly