Julie’s Manufacturing Sdn Bhd, better known for Julie’s Biscuits, was established in 1981 by
Su Chin Hock in the Melaka Biscuit Factory. Julie’s demonstrates unyielding commitment
toward quality and food safety throughout the production chain, and all products are
manufactured in Hazard Analysis and Critical Control Point-certified plants. To take into
account consumer health, no artificial coloring or preservatives are added to the biscuits.

Hence, Su’s apt philosophy of, “What I don’t eat, I don’t let people eat.” Julie’s has been
steadfast in meeting the demands of the rapidly expanding domestic and export markets since
1985. As of 2016, it is the largest exporter of biscuits in Malaysia, and among the top-three
brands in the local biscuit industry. The company aims to cover 100 countries in the near
future, and has also been actively participating in many exhibitions over the past 10 years to
explore potential new markets.

The products in the market include sandwich biscuits, “love letters,” wafer rolls, assorted
biscuits and crackers. The packaging for Julie’s merchandise is designed to be easy to carry
and comes in different forms, including tins, containers and small convenient packs. The color
and presentation are identical to the other brands; the only difference is the look of the
packaging and brand. Besides, the unique characteristic of seven holes in Julie’s peanut butter
sandwiches is used to differentiate Julie’s from other sandwich biscuit brands. In the sandwich
category, our signature product is the peanut butter sandwich. The rich and fragrant peanut
butter cream sandwich makes it a perfect snack for all occasions. Additionally, Julie's offers
other biscuit flavors, including cheese, lemon, chocolate, orange and vanilla. All our products
give consumers the variety needed to fulfill their needs.

For 40 years and counting, Julie’s Biscuits has been a well-loved brand locally and abroad.
We conduct our business with conscience to benefit all. We are building a more open world,
where people from all backgrounds can share a bite and share a moment. We would like to meet
Japanese companies that operate with passion, integrity, conscience and accountability.