The Japan Times
Global Halal Market
In this new series, we examine the growth of the global halal market and showcase companies offering halal products and services.
GOLDEN FRESH SDN. BHD.
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Premium, ready-to-cook, frozen, value-added seafood
Company profile

Golden Fresh has been at the forefront of quality and innovation in the frozen seafood
industry since 1989. Combining an uncompromising commitment to innovative product
development and advanced manufacturing facilities, Golden Fresh has grown from being one
of the largest seafood processors in Malaysia to being a global supplier of value-added seafood.

Golden Fresh owes its success to a simple, time-tested philosophy: Maintain an unrelenting
dedication to consistently producing only the freshest and highest-quality seafood products.
In 2005, Golden Fresh became the first seafood company in Malaysia to be awarded the
Marine Stewardship Council’s Chain of Custody certification. Since then, MSC-certified
products from Golden Fresh have been introduced to food service and retail markets in
Australia, the United Kingdom, France, South Africa, Singapore and Malaysia.

We are always exploring new and original product lines, as well as charting the next phase
of growth so our products can be enjoyed all over the world.

Products and services

Pacific West, a premium brand of Golden Fresh, is internationally recognized. We invest in
advanced production facilities for the best results in efficiency. Focusing on convenience and
nutrition, our value-added seafood boasts vast appeal across many sectors of the food and
beverage business.

Apart from value-added fish, prawns and squid, we have expanded into plant-based products,
catering to both the retail and food service sectors. Our innovative products have won
numerous accolades at prestigious international food competitions.

Pacific West Kuro Prawn was awarded Winner of Best Innovation at the 2017 Seafood
Excellence Global Awards, while Hor Mok Thai Coconut Curry Prawn was awarded Winner
of Best Convenience at the 2019 Seafood Excellence Global Awards in Brussels. Apart from
our own brand, we also produce original brands for clients from the Asia-Pacific to Europe.

Golden Fresh has successfully penetrated global restaurant chains and international sports
events, including The Championships, Wimbledon, the Euro Cup and World Rugby.

Business interests

International retail and global restaurant chains, food service distributors encompassing fast-
food chains, convenience stores, restaurants, amusement parks, catering and e-commerce
platforms.

Company name:
Golden Fresh Sdn. Bhd.
Person in charge:
Tang Cho Sun
Contact info:
4572, Jalan Chain Ferry,
12100 Butterworth,
Penang, Malaysia

+604-333 3388

cstang@fresh.com.my
Website:
www.fresh.com.my