Adabi began its journey into Malaysian homes in 1984, with the creation of various curry
products in a small factory located in the Batu Caves Light Industrial Area. After two years,
the sudden rise in market growth prompted our transfer to a large factory in Taman Kepong.

There, we expanded our business further, adding two plants in the Taman Ehsan area in 1990
and 1992. Due to increasing consumer demand, in 1996 Adabi made the move to its current
location in the Rawang Integrated Industrial Park in Selangor state. Its four-acre (1.6-hectare)
property is home to the company’s production sites, warehouse and corporate office, as well
as its administrative facilities.

Adabi has become a household brand in every Malaysian home. Within three decades, the
company has managed to successfully expand by captivating the hearts and taste buds of
Malaysians with its beloved products. Despite being an established brand, Adabi is adamant
in securing further market share through the latest technological advances, as well as research
and development, for the sole benefit of its consumers. Along with the local market, we have
gained global recognition as well. Most recently, in addition to food manufacturing, Adabi has
diversified its portfolio to include the snack brand Flamitoz, as well as the pet food brand Powercat.

Japan is seen as a premium market for products and services. However, with its unique
business traditions and practices, prior knowledge of the local culture, demand, consumer
behavior and pricing strategy are critical to successfully operating international business
ventures in Japan.