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Saturday, Sep. 8, 2012

Stern expects big revenue for Nets

Bloomberg

NEW YORK — NBA commissioner David Stern said the Brooklyn Nets may jump into the league's five highest revenue teams in the franchise's first season in the Barclays Center.

Speaking at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York, Stern also stressed the league's desire to increase its brand in India, the world's second most-populous country. Those inroads include a Hindi-English website, television agreements, tournaments and possibly a league that bears the NBA name.

The Nets' revenue should improve from "pretty bad" during their last season in Newark, New Jersey, to one of the league's top five or six, said Stern.



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