NEW YORK — UAB fired basketball coach Mike Davis on Friday following his sixth season, a year after he led the Blazers to a fourth-consecutive 20-win season and the NCAA tournament.

Davis couldn't sustain the momentum, and a depleted squad fell to 15-16 — matching the record from his first season.

Athletic director Brian Mackin said wins and losses weren't the only factor, also citing waning fan support and lack of postseason success.

The Blazers remained ninth in Conference USA in attendance last season, but the average crowd at Bartow Arena dropped from 5,920 in 2010-11 to 5,546.