Home > News
  print button email button

Friday, Feb. 27, 2009

Softbank to offer free iPhones, cut fee

Staff writer

Softbank Mobile Corp., the only Japanese mobile phone operator selling Apple Inc.'s iPhone, will begin offering on Friday the multimedia gadget for free and slash Internet connection fees to attract more customers, the company said Thursday.

Although the iPhone has garnered attention worldwide, market observers note the device is beyond the budget of most consumers.

During the campaign, which runs through May 31, the company will provide 8GB iPhones for free instead of ¥23,040, while the price of the 16GB version will be cut from ¥34,560 to ¥11,520.

In addition, the company is lowering the monthly cap for Internet service to ¥4,410 from ¥5,985, a deal also available to current users.

But customers paying off handsets under two-year contracts won't be able to take advantage, a company official said. It is not clear whether contract lengths will change as well.

The phone debuted with a bang in Japan last July, when thousands of people lined up the first day at Softbank Mobile's flagship store in the tony Omotesando district of Tokyo, and other outlets across the country.

With the campaign, the company is looking for a quick boost in the number of customers paying for calls, software downloads and e-mails.

The iPhone, with its multitouch interface that allows "pages" on its large LCD screen to be flipped with the flick of a finger, has been a runaway success globally.

We welcome your opinions. Click to send a message to the editor.

The Japan Times

Article 3 of 4 in Business news

Previous Next

Back to Top

About us |  Work for us |  Contact us |  Privacy policy |  Link policy |  Registration FAQ
Advertise in japantimes.co.jp.
This site has been optimized for modern browsers. Please make sure that Javascript is enabled in your browser's preferences.
The Japan Times Ltd. All rights reserved.