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Friday, April 17, 2009
Defected celebrates a decade on the dance floor
In the decade since Defected Records released its first single, Soulsearcher's "Can't Get Enough," the label has become a byword for soulful house in Britain and has grown to be one of the biggest independent record labels on the international dance scene. On April 28, the label will bring some of its top artists to Tokyo to celebrate its 10th anniversary with a night of uplifting, classic and funky house at superclub Ageha.
Perhaps the secret of the label's success lies in its business model: None of the artists represented by Defected are actually signed to it. The label simply buys selected tracks by artists and releases them — meaning the only risk to the label is that head Simon Dunmore loses his ear for a great tune. Over the last decade, that hasn't happened. With nearly 200 singles released through the label, as well as a series of compilations, including the big-selling ". . . In The House" series, Defected has earned praise for the chart success of the music it releases as well as criticism for being too commercial.
Not that this bothers Dunmore: "There are so many average records made today. It seems people spend less and less time on making quality records, paying less attention to the drums they program, the mastering, etc. These are the intricacies which differentiate an average record from a great record.
"We are all so used to hearing average records, so the moment when something which is well-crafted, well-produced and has great musicality is put in front of you, it is very easy to spot."
To celebrate the anniversary, Dunmore will be DJing beside London duo Copyright, Sandy Rivera — the man behind The Kings of Tomorrow — and Tokyo's Masanori Morita (Studio Apartment) among others. Expect a night of quality, soulful dance music and a huge crowd for this event.
"Defected 10th Anniversary" takes place at Ageha on April 28, tickets are ¥4,000 on the door. The club is a short walk from Shinkiba Station on the Rinkai and Yurikamome lines. Complete information can be found at www.ageha.com