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Sunday, March 25, 2007


Sprout fusion

Special to The Japan Times

Having studied knitwear design in Italy, Keiichi Muramatsu and Noriko Seki returned to Tokyo to start their fashion label everlasting sprout.

News photo
everlasting sprout

This was the pair's first runway show, and it was staged against the natural soundtrack of a rainstorm, and on a bepuddled gray stone catwalk.

This collection was inspired by images of Paris as captured by Eugene Atget, a 19th-century photographer whose sepia tones were translated into terra-cotta and peach trench coats, rough-knit jumpers, sweater dresses and shawls. There was also a high-impact, red-and-black story and, to finish, a short series of pretty knitted mini dresses in bridal white.

With all their knitwear styles produced by one of Italy's top factories, this fledgling brand represents a tantalizing fusion of kawaii (cute) Japan design sensibility and European craftsmanship. It could go far.

See related stories:

JFW: An outsider looks in
Young Tokyo designers set to grace the world's runways

Kookiness on a high at fast-rising brand
Pure glam
Full color
Dark finesse
Harking back
Second skins

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