White Day is celebrated more when you are at school in Japan. Girls give Valentine presents to boys they like and if they receive a gift in return then they know the feeling's mutual.
White Day is more of a workplace celebration. People, myself included, exchange "giri" duty presents with colleagues because they are expected to do so.
I.T. worker, 28
I think both occasions are part of the selling strategy of chocolate companies. It would be better if both men and women exchanged gifts on the same day, as in other countries.
I think it is a special time and a good opportunity to think about your lover. My best experience was on Valentine's Day last year when my partner and I made brownies together.
These occasions are very commercial. My husband buys me chocolates or flowers and we go out for a nice meal. The worst Valentine gift I ever received was a vacuum cleaner.
Head teacher, 45
I think that Valentine's Day is a good excuse to go for a nice meal. But also, in the past, I have bought someone flowers and chocolates or taken my girlfriend on a shopping trip.