Established in December 2021 in the middle of the pandemic-fuelled gaming craze, Sega Sapporo Studio is remarkable for growing amid a recent slump in the industry.
LIFE / Digital
Feb 17, 2024
Sega developers say new Sapporo studios lead to better lives
Aside from quality-of-life benefits that come from living outside a major metropolis, Sapporo also has a history of game development.
Fans of virtual YouTuber Selen Tatsuki and VTubers in general took to social media to express their outrage over major agency Nijisanji terminating Tatsuki’s contract.
LIFE / Digital / Japan Pulse
Feb 16, 2024
High-profile shakeups prompt scrutiny of virtual YouTuber industry
As VTubers enter a new era defined by prestige, Selen Tatsuki and Mikeneko's recent dramas demonstrate how complicated getting famous can be.
Executive officer, producer and director Masayoshi Yokoyama poses next to a promotional poster for Like a Dragon: Infinite Wealth. The Yakuza gangster series has long been seen as a Japanese version of Grand Theft Auto, but Yokoyama dismisses any such comparison.
LIFE / Digital
Jan 25, 2024
'We don't hit women': How Yakuza differs from Grand Theft Auto
Designer Masayoshi Yokoyama sat down to discuss video game violence ahead of the Jan. 26 release of the latest in the Yakuza series.
A man walks out of a game store displaying a promotional poster for Like a Dragon: Infinite Wealth, the latest in the Yakuza series of video games. Behind the worldwide success of Japanese video games lies a delicate task: appealing to overseas players whose expectations on issues like sexism are increasingly influencing the content of major titles.
LIFE / Digital
Jan 25, 2024
From Japan to the world: how to translate a game
Everything from slang to costumes needs to be considered in an era where international success is crucial to making a blockbuster.
Has runaway hit Palworld gotten itself into hot water with The Pokemon Company?
LIFE / Digital
Jan 25, 2024
The Pokemon Company to Palworld: ‘We intend to investigate’
“We have not granted any permission for the use of Pokemon intellectual property or assets in that game,” The Pokemon Company said in a statement.
In Palworld, players can explore an open world and collectible Pokemon-esque creatures, some of whom utilize a variety of weaponry to defeat opponents.
LIFE / Digital
Jan 24, 2024
Overnight smash Palworld is much more than ‘Pokemon with guns’
Instead of “Pokemon with guns,” a more apt description for Palworld would be “Pokemon, but it grew up over the last 30 years.”
As Japan’s borders opened back up and tourists eager to document their long-awaited trips to the country streamed back in, 2023 saw a handful of prominent content creators stir up trouble with local residents to grab attention online.
LIFE / Digital / 2023 in Review
Dec 29, 2023
Social media binged on bad behavior in 2023
Mischief makers like Johnny Somali and "sushi terrorism" instigators gained attention online amid a deluge of Japan-related content this year.

Longform

A statue of "Dragon Ball" character Goku stands outside the offices of Bandai Namco in Tokyo. The figure is now as recognizable as such characters as Mickey Mouse and Spider-Man.
Akira Toriyama's gift to the world