CEO Na Jongho
- South Korea
After I graduated, I worked at Amore Pacific Corp., which is the biggest cosmetics company in South Korea. I worked there for eight years, and at the next company, I worked in the marketing department for 12 years.
And I established a consulting company by using my previous experience.
Resources tend to be limited for smaller businesses, but as for the cosmetics business, it is a branding competition. You might get a big sense of fulfillment when you make full use of the strategies. But it was really hard to achieve the goals by expending on publicity while lacking resources as a smaller business.
For now, we have set a vision called “33,” which means we aim to be the third biggest cosmetics brand in South Korea in three years. We have developed an online business division as well as a franchise business division. And we achieved the best monthly sales in March 2012 in 11 years of business. We will go forward with the “33” vision to keep the pace.
- Enprani Co.
- Manufacturer and distributor of cosmetics