100 Next-Era Leaders in Asia 2015 -The region's best brightest, most promising-

Fuji Xerox Co., Ltd.

Chairman of the Board and Representative Director
Tadahito Yamamoto

Message to young people
Think by yourself and you act by yourself. Don’t just do the job that someone tells you to do. Think by yourself why the job has to be done and make a subsequent judgment and action by yourself.

The place I was born and raised, Odawara in Kanagawa Prefecture, was blessed with nature, and I spent my time playing outside from early morning until sunset. The great nature was just like a teacher to me, and I had many experiences that couldn’t be had in the city. I didn’t study much, but I always received perfect scores on science tests. This experience could have played a big role in my choosing a science track in university.

I wanted to go abroad, and I decided to take a job at Fuji Xerox because I thought the company would offer better chances of working abroad. Fuji Xerox back then was in the middle of transitioning its business portfolios from just a distributor of imported copiers to the current form, and I enjoyed many good business opportunities for a rookie. My dream of working abroad came true in my sixth year at the company. I was dispatched to Xerox in the U.S. to work on a development project. It was a great opportunity to work with engineers from all over the world, and I learned a lot from the advanced technologies. This experience had a big influence on my career afterward. In 2007, I was appointed as president, the first from a technology-related division.

After becoming president the following year, I declared that I wanted to turn the company into a “non-copier company.” Needless to say the employees were shocked with my plan, as the company’s sales back then mostly relied on copiers. But I had a sense that we were going into an age when only offering the value of clean copies wouldn’t fully meet customers’ needs. The declaration meant that we should not rely on something already established. This reminded the employees of the idea of “better communication,” a key phrase at the bottom of business management. This represents our business principle to offer a better communication environment for our customers, no matter how progressive technologies develop.

I think “copy machine company” is still the first impression people have of Fuji Xerox. I want to change that. I want to make people’s first impression of our company as one creating and offering a better communication environment, not just a company selling copiers and multifunction copy machines. In the current environment of IT evolution and information affluence, smarter ways of communication are needed and I am more confident than before that we are moving in the right direction.

Company Profile

Fuji Xerox Co., Ltd.
development and manufacture of printers, software, solution services