100 Next-Era CEOs in Asia 2014 -The region's best brightest, most promising-

Yoshii Orthodontic Clinic

CEO Kenichiro Yoshii

Tokyo, Japan
Message to young people
There are many people saying that there is no hope for today’s generation; you hear they have no dreams for the future; you hear they are headed for disaster; and the overall tone is incredibly negative. However, I don’t believe this to be true. It is my belief that any dream that is nurtured will someday come true. I believe there will always be avenues to achieve your hopes and dreams, even if you have to try again and again. There may be times when you feel great hesitation and conflict in your choices, and there may be times you give up because you believe you cannot do something. What I have gathered from all my experience and would like to tell the youth of Japan is to dedicate yourself to the path you have chosen with preparation and without fear. I believe that if you think as if you’ll live forever and act as if you’ll die today, your future and the future of Japan will shine brightly.

From the outside, I think I appeared to be a very normal boy. My physique was average, my will was weak, and I was a bit of a crybaby. Inside, however, I was always restless with curiosity. If I found something that interested me, it would hold my attention indefinitely. I really loved to be in nature, and in my free time I played a lot and was very happy. I’m extremely appreciative to my parents who allowed me to experience many different things. I spent my college years studying and participating in school clubs. I feel that I had a very significant experience as a child, but looking back, I wish I had studied more and experienced more things while I was still young.

I come from a family of dentists, so I grew up watching my grandparents and parents in this profession and fostered dreams of growing up to do the same. Up until high school, I believed I would somehow just become a dentist, but I soon realized things were not so simple. There was a time when I toyed with the idea of pursuing other professions, but I felt that it was my responsibility to inherit my father’s clinic. The reality is, there were many hardships I had to face to become a dentist, but the joy and excitement trumps the adversities in the end. I look back at how the pains of my youth have now bore fruit, and am happy to be giving good treatment to patients.

When I was 30 years old, it was decided that I would take over a dental clinic in my hometown. I was no longer able to receive assistance from my university hospital, but I was counting on being able to consult my father when I needed help. However, my father suddenly fell ill and I was unable to count on him for support, and it became clear that I would have to operate the whole clinic myself. I think that moment in time left the greatest impression upon me. I had confidence in my orthodontic practice thanks to my rigorous studies in college, but I had no experience in management so I felt unprepared and incredibly insecure. I knew that it would change nothing to dwell upon it, but I would worry about everything all day and it would keep me up at night. I started to ask myself, “Can you do it?” to which I would respond, “Yes, I can!” This became my mantra until eventually, the anxiety disappeared and I found myself managing the clinic with ease. I finally felt confident and prepared for my practice.

This has also held true up until this point, but my goal is to carefully look at every patients’ condition, as it is my responsibility to make sure that they can receive the best treatment to meet their needs. I also want to continue to create an environment in which my staff and every corner of the clinic can allow for patients undergoing orthodontic treatment to receive care with peace of mind. It is also important to me to run a workplace where my hard-working staff feels comfortable and confident to do their work. By doing so, I hope to create a clinic where all of my patients are satisfied with their orthodontic care and my staff are happy at work. Although it may sound far-fetched, it is my dream that this special clinic my father handed down to me will someday be the greatest orthodontic clinic in the world.

Company Profile

Yoshii Orthodontic Clinic
Chofu-shi, Tokyo