100 Next-Era CEOs in Asia 2012 -The region's best brightest, most promising-

Super Bean International

Managing Director Kang Puay Seng

Message to young people
In any case let’s think positively. Everything that happens to you has a meaning. Don’t just wait for something to happen. Work hard and catch that shining future.

After graduating from high school I joined the army. After leaving the army, I went to university in New Zealand and studied computer science.

Back in the day when I was making software and programs as a system analyst, it was expected of me to just listen to instructions or do more then expected. But I always wanted to make something that was my idea, from scratch. I wanted to enjoy that idea. In fact, before starting this business, I experienced starting other businesses that failed. I believe that this experience lead me to the success I have now.

Although I am the one that came up with the idea, I believe the success of Super Bean International is the result of my employees’ teamwork. The company started with very few employees but now holds 600 employees and the energy level of the manpower has become high. However, we were forced into serious difficulties in 2008 because of the economic crisis. The trust level from our employees decreased and we were filled with concern about the future. But in times like that, I believe it is important to have a positive attitude toward challenges. I discussed firmly to everyone from management to the staff on site.

The company goal is developing overseas and winning the heart of customers worldwide. We are also aiming to maintain our customers’ health and satisfying their souls through our products.


Super Bean International
June 1995
Selling original food products made from soybean