100 Next-Era CEOs in Asia 2012 -The region's best brightest, most promising-

Tokai Kogyo Co.

CEO Tadao Tsukamoto

Kagawa, Japan
Message to young people
Even if you think you are destined for a certain end, so long as you do not give up, you can turn your life into a fuller one. To do so, you must first "have a goal in your life" and "draw a clear picture of your vision of success." Value these things and continue to challenge yourself. As you become the ones to bear the burden of leading Japan, there will definitely come a time when your strength becomes necessary. This will require a very large amount of energy. Believe that becoming strong yourself will give you the strength to protect your family and your loved ones, and will give you the energy to turn Japan into an even better country. Best of luck.

During my university years, I had many opportunities to come into contact with society as a member of the student council running the school festival. In retrospect, I think that the beginnings of my current self are there. We were all running toward one goal, and I was running at the head of the pack. I think that I was able to become the person I am now only because there were people supporting me along the way. I am grateful for all the "bonds" that have aided me up through today.

I worked at a company in Tokyo, underwent training at a resort hotel in Karuizawa, Nagano Prefecture, and was stationed in Sapporo. I was made a part of the sales team. I wasn't the type of person who was good at making relationships with others, but I think that choosing to be a part of the marketing team has been greatly beneficial.

After working for close to two years in Sapporo, I returned to my hometown in Kagawa Prefecture as my father became sick and helped run his company. At the age of 25, I was made president.

When I became president, I knew nothing about management and all of the employees were older than me. It was a most difficult time for me. In addition, the company's performance began to fall, and I, feeling strongly that I had to do something, began to undertake managerial reforms. I began by focusing on human resources development and made clear our company's creed, our managerial plans and where we ought to be going. As a result, each of our employees can now work without being told what to do. As for me, I started up an affiliate company and we have grown to be an enterprise of four companies engaged in seven different enterprises.

This year we plan to expand our operations to the Philippines. I hope that our company's knowledge of architecture will contribute to areas where the housing environment is poor. I also hope that we will be able to expand to countries beyond the Philippines, such as countries in Southeast Asia and Africa.

Company Profile

Tokai Kogyo Co.
Kagawa, Japan
Materials for temporary housing units, new building enterprise, reform enterprise, real estate rental consultant