100 Next-Era CEOs in Asia 2012 -The region's best brightest, most promising-

Coca Group

CEO
Pitaya Phanphensophon

1958
Birthplace
Thailand
Message to young people
When you are young, it is the most delightful time of your life. When you become a member of society, you will face many problems, but do not give up and keep it up.

When I was young, I was a stubborn and selfish boy. I did not really listen to what others told me. My parents were both very strict. I remember my mother spanking me with a broom. I always wanted to be a film producer when I was a student.

When I was young, I was a stubborn and selfish boy. I did not really listen to what others told me. My parents were both very strict. I remember my mother spanking me with a broom. I always wanted to be a film producer when I was a student.

About 10 years ago, when the Thai Baht was in a crisis, we also faced a financial crisis. I had to solve many difficulties. We have branches in several countries and we had financial problems due to the crisis. Following that, there were incidents such as SARS and avian flu in Asia, and the Thai government's political problems occurred. I had stressful days for at least 10 years. The company planning was always being affected by these problems. For example, I revised the plan one year but then new problems occurred the next year and you have to struggle. We also had to close down our restaurants for a while.

I would like to hear our guests saying "It was a joy" more than just "It was tasty" when they leave our restaurants. That's the way I train my employees.

Company Profile

Name
Coca Group
Headquarters
Thailand
1957
employees
600
business
Restaurant business
url
www.coca.com