100 Next-Era CEOs in Asia 2012 -The region's best brightest, most promising-

Kantana Group

Managing director
Nirattisai Kaljareuk

1960
Birthplace
Thailand
Message to young people
I am working in the film industry, but no matter which field you are working in, please have a mind to fight against problems. Problems occur all the time when you work. Do not run away from them. Always face the problem and do your best to solve it. When you work on something, do it the best way you can and perform to the best of your ability. Even if the problem is too tough and you fail, do not give up and keep fighting against it.

When I was young, I was a typical "bad boy." My father was a filmmaker, so I always loved watching movies and had a passion for films. I was still a bad boy even after I became a university student. I just did what I wanted to do. I was making or shooting films by myself, but only films I wanted to make. Though, if I think about that time, I think doing that led to my current job, which I really love and always wanted to do. I think you are lucky if your job is also something you really want to do in your life and have a passion for.

When I was young, I was a typical "bad boy." My father was a filmmaker, so I always loved watching movies and had a passion for films. I was still a bad boy even after I became a university student. I just did what I wanted to do. I was making or shooting films by myself, but only films I wanted to make. Though, if I think about that time, I think doing that led to my current job, which I really love and always wanted to do. I think you are lucky if your job is also something you really want to do in your life and have a passion for.

In 1997, there was a Thai baht crisis and after that the Thai baht lost its value. Even the IMF helped us financially. Even though I also had debt from many different places, due to the crisis my debt became four to five times larger than before. If I look back on that time, that was the hardest time in my life. Many other companies in Thailand did restructuring and fired employees. Although Kantana Group fired no one, we cut the CEO and managers' pay for a few years and overcame the financial crisis. We also paid back our debt, which was huge. All the employees had a hard time, but they stayed at the company. They understood that pay cuts were necessary during and after the crisis to keep the company running.

In my opinion, every day is a battle. I want the younger generation to think of me as a rival and a person they would like to work harder than to become better than. Therefore, I have to be a good model for the younger generation. I would like to keep working hard and doing my best, and prove that I'm a good role model for the employees or younger generation. Through working that way, I believe we can stay a sustainable company, and even after 100 years in the future, we can continue our business.

Company Profile

Name
Kantana Group
Headquarters
Thailand
1951
employees
400
business
Movie, TV, animation and documentary production company
url
www.kantana.com