Nippon Shinshyukukan Co.

CEO Shinichi Iwamoto

Message to young people
Currently Japan lives on the achievements that occurred before the end of a high-growth period. We are blessed with an abundance of food, clothing and shelter. These are the fruits of our predecessors’ labor, which we take for granted. The age in which we cannot maintain this environment is just around the corner.

To the next generation, let’s work hard together, focusing on Japan’s strengths and weaknesses in the world and think hard about what we can create for the future of this country.

Born in the factory area in the city of Higashi-Osaka as the eldest of three boys, I was a typically mischievous boy, who always had cuts and bruises. Since I was suffered from various illnesses, including asthmatic bronchitis, I had to go the doctor a lot during my childhood.

After going to a strict boys’ high school, I enjoyed my college life, organizing events for the annual campus festival. I also studied in San Francisco and wrote a graduation thesis on Japanese-style management and American-style management.

I started working as a sales engineer of CAD/CAM (computer-aided design and manufacturing) for a machine trading company in Tokyo. While learning about programming and numerical control machines, I visited various manufacturing places, mainly in the eastern parts of Japan. These experiences became the base of managing the present company.

I was proud of my hometown of Osaka and considered it being as big as Tokyo, but life in Tokyo as an office worker made me realize that Osaka was just a regional city.

In 1989, my brother and I joined my father’s small ironworks. My idealistic outlook often came into conflict with the more realistic ideas of my father and brother.For example, I thought it was important to improve the appearance of the workspace and to make it a "clean ironworks," so that we could visually demonstrate the quality of our products to our clients. But the two craftsmen -- my father and brother -- didn't think it should be a high priority.

In 1995, after a heart attack, my father turned over the management of the company to me and in 2000, I became the president.

We had two major turning points. One concerned the subcontractor's position. Twenty years ago, we had 10 customers, and one of which accounted for 70 percent of the sales. Today, our customers add up to more than 400 companies. The other was our three relocations. When planning our first relocation in 1996, we discovered that a crucial element in our bellows-making machines was immovable. My experience at the machine trading company helped me come up with ways to design a new machine, which we assembled together. The new machine proved to be twice as productive, which improved the company’s business performance and led to a second relocation in 2004. In 2007, we moved to Keihanna Science City, a famous research and development center extending over Kyoto, Osaka and Nara.

In cooperation with universities, we continue to tackle the subjects of corrosion and fatigue which determine the life of metal and ultimately aim to create pipeline solutions.

Company Profile

Nippon Shinshyukukan Co.
Design and manufacturing expansion joints, flexible tubes and bellows. Stress analysis of metallic components.